Alex got started in PR; he represented the likes of YouTube Music, Zappos, and MAC Cosmetics, as well as talent like Violet Chachki, Jackie Aina, and Camila Coelho.

Then, he went from editor roles at Out Magazine and The Daily Front Row to writing and producing photoshoots for publications like New York Magazine, PAPER, MTV, Billboard, and Wine Enthusiast.

In 2021, he became the Senior Editor of V Magazine and VMAN, and in 2022, became the acting Editorial Director for independent publication Ladygunn.

And now, in addition to his editorial work, he produces runway shows and events all over the country.